Customer Relationship Management

Customer Relationship Management Book Details:

Publisher : Routledge

ISBN-13 : 1856175227

Page : 495 pages

Rating : 4.5/5 from 227 voters

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

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