Optimal Database Marketing

Optimal Database Marketing Book Details:

Publisher : SAGE

ISBN-13 : 9780761923572

Page : 398 pages

Rating : 4.5/5 from 572 voters

This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

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Optimal Database Marketing
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